img
img

Publications

Publications

  1. Home
  2. Pages
  3. Publications

MBA Department

Publication

  • R Sehgal, Prateek Khanna, Mayank Malviya, AM Dubey (2021), “Shopping Safety Practices Mutate Consumer Buying Behaviour during COVID-19 Pandemic” Vision – The Journal of Business Perspective, Sage Publications. Online ISSN: 2249-5304 (ABDC-Indexed) https://doi.org/10.1177/09722629211010990  
  • Mayank Malviya, Prateek Khanna, (2020), “Identification of Critical Issues in the Indian Financial Sector by the PolicyMakers” Journal of Xi’an Shiyou University, Natural Science Edition, Vol 16 Issue 10 ISSN NO: 1673-064X. (Scopus Indexed)  
  • Prateek Khanna, Mayank Malviya (2020), “Identification of Success Factors for Mirzapur Web Series”, Shanlax International Journal of Management, Vol. 8 Issue 2 ISSN (O): 2581-9402 and ISSN (P): 2321-4643. (Double Blind Peer Reviewed Journal)   
  • Mayank Malviya, Prateek Khanna (2020), “Performance of Mutual Fund Industry in India”, International Journal of Creative and Innovative Research in All Studies, Vol. 2 Issue 11 ISSN (O): 2581-5334. (Peer Reviewed Journal)  
  • Ali Murad, Pathak D.P., Singh Pradeep kumar, (2020)"Appraisal of prominent green marketing communication themes as part of green marketing strategies" in the issue of IITM Journal of Business Studies (JBS) Vol7 Issue 1(A UGC CARE Recognized Journal).ISSN NO. 2394-5028.  
  • Ali Murad, Singh Pradeep Kumar, (2018) A Paper “Consumer Protection and Behavior in Present privatized era” published in Journal  Shodh Drishti (An International Peer Reviewed Refereed Research Journal), Vol. 9, No. 4.2, February, 2018 ISSN :0976-6650,UGC care no 49321.  
  • Mayank Malviya, (2016), “An Analysis of Impact of Globalization in Developing Countries with Reference to Indian Economy”, VSRD International Journal of Business and Management Research, Vol. 6 Issue 5.pp. 129-134. ISSN (O): 2231-248X and ISSN (P): 2319-2194. Double Blind Reviewed Refereed Journal.  
  • Singh Pradeep Kumar, (2014) A Paper on “Role of Employee Engagement in Building Job Satisfaction” published in the journal of “Utthan – The Journal of Applied Sciences & Humanities ”ISSN NO. is 2349-4255 volume -1.  
  • Prateek Khanna & M.Shirish (April 2013) “The impact of sensory branding on consumer: A case study on coca-cola” VSRD International Journal of Business and Management Research, Vol.3 No.4 ISSN 2231-248X (Peer Reviewed Journal)  
  • Mayank Malviya, M. Shirish, (2013), “Impact of Liquidity on Profitability of Public Sector Banks in India: A Study of SBI & BOB”, International Journal of Research in Computer Application and Management, Vol.3 Issue 4. pp. 8-13. ISSN: 2231-1009. Double Blind Peer Reviewed Journal.  (UGC-Care Listed when published).  
  • Prateek Khanna & M.Shirish (Dec. 2012), “Power of Senses in branding and its impact on consumer”, VSRD International Journal of Business and Management Research, Vol.2. ISSN 2231-248X (Peer Reviewed Journal)  
  • Mayank Malviya, (2012), “Financial Development and Economic Growth: The Case of Indian   Banking Sector”,Bookman International Journal of Accounts, Economics and Business Management, Vol. 1 Issue 2. pp. 90-94. ISSN: 2319-426X.  
  • Mayank Malviya, M. Shirish, (2012), “Emerging Trend of Changing Liquidity and Liquidity Risk Management in Indian Banking Industry”,VSRD International Journal of Business and Management Research, Vol. 2 Issue 10. pp. 522-526. ISSN: 2231-248X. Double Blind Reviewed Refereed Journal.  
  • Singh Pradeep kumar ,(2012) , A Paper “Impact of Global Financial Crisis in Indian IT Sector” published in the journal of e-srujan “The journal of Innovative Thinkers”. ISSN NO. is 2231-4539 volume -1.  
  • Prateek Khanna, Mayank Malviya, (2011), “Role of Social Media in Marketing”, The Commerce JournalUniversity of Allahabad, Vol. 25.pp. 97-106. ISSN 2230-7222.  
  • Mayank Malviya, Prateek Khanna, (2010),“Merger and Acquisition Trend in Indian Banking Industry”,The Commerce Journal University of Allahabad, Vol. 24. pp. 66-75.  

Book

  • Prateek Khanna (2022), “Industry 4.0: A Paradigm Shift in Technological Approach for Business Organization and Society” Publisher: Springer Nature- Sustanibility in the Gig Economy-Perspectives, Challenges and Opportunities in Industry 4.0. ISBN 978-981-16-8406-7, https://doi.org/10.1007/978-981-16-8406-7